Course curriculum

  • 1

    Introduction

    • Why is this so Hard?
  • 2

    Measurement Frameworks

    • How to Measure Your Effectiveness
  • 3

    Performance and Predictive Measures

    • Performance and Predictive Measuring
  • 4

    Measuring Awareness

    • How to Measure Awareness
  • 5

    Measuring Engagement and Fundraising

    • How to Measure Engagement and Fundraising
  • 6

    Benchmarking and Dashboards

    • Benchmarking and Dashboards