Course curriculum

  • 1

    Getting Starting

    • Getting Started with Managing a Email List
  • 2

    The New Rules of Email Engagement

    • Email Engagement
  • 3

    Do Your Tech Housekeeping

    • Tech Housekeeping
  • 4

    Figuring Out Who Is Engaged and Who Isn't

    • Introduction to Engagement

    • Find Out Who is Engaged on Your Email List

    • How Will You Define Engagement?
  • 5

    Designing Email Re-Engagement Campaigns

    • Introduction to Email Re-Engagement Campaigns

    • Re-Engagement Campaign [Video]
  • 6

    What to Do with the Unengaged

    • What to Do with the Unengaged [Video]
  • 7

    Keeping Your List Engaged

    • Keeping Your List Engaged [Video]
  • 8

    Email List Segmentation Basics

    • Introduction to List Segmentation

    • Email List Segmentation [Video]

    • Letting People Self-Segment
  • 9

    Following Best Practices for List Building

    • Best Practices for List Building

    • Creating a Welcome Series

    • Actively Manage Your Unsubscribe Process
  • 10

    Going Deeper with Email Deliverability

    • Going Deeper with Email Deliverability