How to Raise Awareness
Learn the basics of creating a successful plan to raise awareness of your issues. FREE MEMBERSHIP REQUIRED.
Every nonprofit wants to raise awareness at some level. But what does that mean exactly? How do you create a plan that sets you up for real success, rather than wasting your time and money on vague “awareness” activities that really get you nowhere? We’ll show you how in our free e-course!
The five steps to creating an awareness plan that actually works
Understanding what “raising awareness” really means
Putting awareness raising in the context of other goals, like fundraising or program participation
Knowing and answering the most important questions for any awareness raising campaign
Our favorite calls to action for awareness campaigns
How to apply social science research to your campaign so people will participate and remember
Deciding which communications tactics to use
Deciding how to measure your success
Before We Begin . . .
The Five Steps to Raising Awareness
Step 1: See What Leaders See
Step 2: Know the End Game
Step 3: Answer Basic Questions
Another Great Call to Action for Raising Awareness: Join the Fight
Step 4: Apply Some Social Science
Social Science Graphics
Step 5: Create a Plan
Measuring Whether You've Raised Awareness
Planning Worksheet for Raising Awareness
Let's Check In Again . . .
Take the Quiz to Earn the Certificate