What's in the Library

  • 1

    Welcome to the Free Membership Resource Library!

    • How to access your resources

  • 2

    Recommended Learning Plans and Professional Development

    • Get Your Learning Plans

  • 3

    The First 100 Days of Your New Nonprofit Marketing Job

    • The First 100 Days of Your New Nonprofit Marketing Job E-Book

  • 4

    Nonprofit Communications Trends Reports

    • The Trends Reports Over the Years

  • 5

    Content Marketing Planning and Strategy Resources

    • Quick and Dirty Marketing Strategy

    • Blog Posts about Content Marketing

  • 6

    Editorial Planning and Calendars Resources

    • Getting Started with Your Editorial Calendar

    • Editorial Calendars in Excel and Google Calendars

    • Blog Posts about Editorial Calendars

  • 7

    Email Marketing and Engagement Resources

    • Email Metrics Explained

    • What to PUT in Your Newsletter

    • Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire

    • Blog Posts about Email

  • 8

    Social Media Resources

    • How to Use Hashtags to Promote Your Cause

    • The 6 Rs of Relevant Messaging

    • Blog Posts about Social Media

  • 9

    How to Raise Awareness

    • Take the How to Raise Awareness Course

    • Planning Worksheets for Raising Awareness

    • 20 Ways to Raise Awareness on a Budget

  • 10

    Donor Communications Resources

    • Saying Thank You

    • Multi-Channel Fundraising Campaign Worksheet

    • Blog Posts about Donor Communications

  • 11

    Storybanking and Photobanking

    • Storybanking and Photobanking: How to Organize Stories and Images at Your Nonprofit E-Book

  • 12

    Using Metaphors

    • 25 Metaphors Nonprofits Can Use to Get Their Messages Across - and the Decrepit Dozen to Avoid E-Book