Content Marketing for Nonprofits - Companion Workbook
This course is the companion workbook for "Content Marketing for Nonprofits" and contains nearly two dozen worksheets.
How to Use the Worksheets
Embracing a Content Marketing Approach to Your Communications
Finding Your Nonprofit's Marketing Maturity Level
Getting Focused on Your PSIs
Communicating to Four Different Generations
Communicating to Inner Angels and Inner Bookkeepers
Planting the Flag: Prioritizing Your Content Marketing Goals
Measuring Your Progress
Deciding on Voice, Tone, and Style
Showing More Personality in Your Communications
Being a Translator, Navigator, and Coach
Brainstorming for Your Big Picture Communications Timeline
Identifying Your Major Story Arcs
Knowing Your Core Topics: Your Cheese and Broccoli
Deciding on a Reasonable Amount of Content
Adding New Ways to Repurpose Your Content
Using the 6 R's to Create More Relevant Content
Getting Creative: 50 Fill-in-the-Blank Headlines
Adding Value to Curated Content
Exploring Your Metaphor