Course curriculum

  • 1

    Part 1: Getting Ready to Do It Right

    • Welcome!

    • Chapter One Discussion Questions

    • Quiz: Reality Checking Your Nonprofit

    • Worksheet: Trying Boldly and Trying Again

    • Chapter Two Discussion Questions

    • Worksheet: What's the WHY Behind Your Job?

    • Worksheet: Should You Expand Your Marketing Strategies?

    • Worksheet: Measuring Your Objectives on a Scale

    • Chapter Three Discussion Questions

    • What Kind of Planning Document Do You Need?

    • Quick and Dirty Marketing Plan Outline

    • Marketing Strategy Outline

    • Mural: Big Picture Communications Timeline

    • Editorial Calendar Templates

    • Creative Brief Template

    • Chapter Four Discussion Questions

    • Recommended Training Plans

    • Chapter Five Discussion Questions

    • Listening Checklist for Nonprofit Communicators

    • Analyzing Social Media Insights

    • Researching Keywords and Hashtags

    • Ideas for Email Surveys

  • 2

    Part 2: Answering the Three Most Important Nonprofit Marketing Questions

    • Chapter Six Discussion Questions

    • Identifying the Right Psychographics for Your Targeting

    • Creating a Persona

    • Mural: Creating an Empathy Map

    • Mural: Journey Mapping

    • Chapter Seven Discussion Questions

    • Understanding Your Benefit Exchange: What's In It for Them?

    • Makeover Your Calls to Action

    • Chapter Eight Discussion Questions

    • Writing Challenge Plot Stories

    • Writing Creativity Plot Stories

    • Writing Connection Plot Stories

    • Questions to Ask When Interviewing and Writing Profiles

    • Chapter Nine Discussion Questions

    • Writing Better Thank You Letters

    • How to Create a Thank You Video

    • How to Create an Annual Report People Will Actually Read

    • Chapter Ten Discussion Questions

    • Exploring Your Options for Communications Tactics

    • Checklist: How to Increase Your Email Open Rates

  • 3

    Part 3: Building a Community of Supporters Around You

    • Chapter Eleven Discussion Questions

    • Website Checklist

    • Growing Your Email List

    • Choosing Between the Major Social Media Platforms

    • Social Media Strategies That Won't Waste Your Time

    • Chapter Twelve Discussion Questions

    • Chapter Thirteen Discussion Questions

    • How to Increase Your Email Engagement

    • Checklist: Repurposing Your Content

    • Chapter Fourteen Discussion Questions

  • 4

    Part 4: Doing It Yourself Without Doing Yourself In

    • Chapter Fifteen Discussion Questions

    • Chapter Sixteen Discussion Questions

    • Chapter Seventeen Discussion Questions