Welcome!
Chapter One Discussion Questions
Quiz: Reality Checking Your Nonprofit
Worksheet: Trying Boldly and Trying Again
Chapter Two Discussion Questions
Worksheet: What's the WHY Behind Your Job?
Worksheet: Should You Expand Your Marketing Strategies?
Worksheet: Measuring Your Objectives on a Scale
Chapter Three Discussion Questions
What Kind of Planning Document Do You Need?
Quick and Dirty Marketing Plan Outline
Marketing Strategy Outline
Mural: Big Picture Communications Timeline
Editorial Calendar Templates
Creative Brief Template
Chapter Four Discussion Questions
Recommended Training Plans
Chapter Five Discussion Questions
Listening Checklist for Nonprofit Communicators
Analyzing Social Media Insights
Researching Keywords and Hashtags
Ideas for Email Surveys
Chapter Six Discussion Questions
Identifying the Right Psychographics for Your Targeting
Creating a Persona
Mural: Creating an Empathy Map
Mural: Journey Mapping
Chapter Seven Discussion Questions
Understanding Your Benefit Exchange: What's In It for Them?
Makeover Your Calls to Action
Chapter Eight Discussion Questions
Writing Challenge Plot Stories
Writing Creativity Plot Stories
Writing Connection Plot Stories
Questions to Ask When Interviewing and Writing Profiles
Chapter Nine Discussion Questions
Writing Better Thank You Letters
How to Create a Thank You Video
How to Create an Annual Report People Will Actually Read
Chapter Ten Discussion Questions
Exploring Your Options for Communications Tactics
Checklist: How to Increase Your Email Open Rates
Chapter Eleven Discussion Questions
Website Checklist
Growing Your Email List
Choosing Between the Major Social Media Platforms
Social Media Strategies That Won't Waste Your Time
Chapter Twelve Discussion Questions
Chapter Thirteen Discussion Questions
How to Increase Your Email Engagement
Checklist: Repurposing Your Content
Chapter Fourteen Discussion Questions
Chapter Fifteen Discussion Questions
Chapter Sixteen Discussion Questions
Chapter Seventeen Discussion Questions