What's in the Library

  • 1

    Welcome to the All-Access Pass Holder Resource Library!

    • How to access your resources

  • 2

    Recommended Learning Plans and Professional Development Resources

    • Get Your Learning Plans

  • 3

    The Nonprofit Communications Strategic Planning Card Deck

    • Getting Started with the Strategic Communications Plan Outline

    • How to Get Your Card Deck

    • Suggested Exercises Using the Card Deck

    • Frequently Asked Questions

  • 4

    The First 100 Days of Your New Nonprofit Marketing Job

    • The First 100 Days of Your New Nonprofit Marketing Job E-Book

  • 5

    Nonprofit Communications Trends Reports

    • The Trends Reports Over the Years

  • 6

    Resources from Jump Starter or Master Class Workshops

    • Donor Communications Plans

    • Creative Briefs

    • Brand and Style Guide

    • Email Re-Engagement Campaigns

    • Email Welcome Series

    • Storytelling

    • Instagram Stories

    • Setting Boundaries

    • Measurement Dashboards

    • Four Online Marketing Campaigns

  • 7

    Content Marketing Strategy Resources

    • Quick and Dirty Marketing Strategy

    • Marketing Persona Worksheet

    • Repurposing Content

    • For SEO: Content that Will Produce Organic Backlinks

    • Blog Posts about Content Marketing

  • 8

    Nonprofit Writing Resources

    • The 6 Rs of Relevant Messaging

    • Three Stories Every Nonprofit Should Know How to Write

    • Interview Questions That Make Profile Writing Easier

    • Favorite Formats for Nonprofit Articles

    • Replace These Wordy Phrases

    • Tips to Finding and Replacing Smothered Verbs

    • How to Stop Redundancy in Nonprofit Writing

    • 20 Tips for Writing Short

    • Blog Posts about Nonprofit Writing

  • 9

    Editorial Planning and Calendars Resources

    • Getting Started with Your Editorial Calendar

    • Editorial Calendars in Excel and Google Calendars

    • 10 Editorial Calendar Templates for Nonprofits - Ebook

    • Blog Posts about Editorial Calendars

  • 10

    Email Marketing and Engagement Resources

    • Nonprofit Marketing Guide's 2021 Email Engagement Playbook

    • Email Metrics Explained

    • 50 Fill-in-the-Blank Headlines, Subject Lines, or Tweets

    • 20 Tips for Writing Short

    • What to PUT in Your Newsletter

    • Interview Questions That Make Profile Writing Easier

    • Tips for Resending Fundraising or Advocacy Emails

    • Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire

    • 20 Ways to Build Your Email List

    • Segmentation Ideas for Year-End Online Fundraising Campaigns

    • Blog Posts about Email

  • 11

    Social Media Resources

    • 50 Fill-in-the-Blank Headlines, Subject Lines, or Tweets

    • How to Use Hashtags to Promote Your Cause

    • Hashtags for Every Day of the Week

    • Instagram Case Studies

    • Design Tools and Resources

    • 20 Tips for Writing Short

    • Blog Posts about Social Media

  • 12

    How to Raise Awareness

    • Planning Worksheet for Raising Awareness

    • 20 Ways to Raise Awareness on a Budget

  • 13

    Donor Communications Resources

    • Annual Reports

    • Saying Thank You

    • Reporting Back to Donors

    • Multi-Channel Fundraising Campaign Worksheet

    • 3 Questions Your Case Statement Should Answer

    • 7 Donation Landing Page Tips

    • Blog Posts about Donor Communications

  • 14

    Storybanking and Photobanking

    • Storybanking and Photobanking: How to Organize Stories and Images at Your Nonprofit E-Book

  • 15

    Using Metaphors

    • 25 Metaphors Nonprofits Can Use to Get Their Messages Across - and the Decrepit Dozen to Avoid E-Book

  • 16

    Mural.co Templates

    • Accessing Nonprofit Marketing Guide's Mural Templates

    • Other Recommended Mural Templates